The Hoodie is nothing more than the hooded sweatshirt.
Today it is used a lot: there are those who wear it to stay at home, comfortable and warm, with a soft garment on; who wears it to go out with friends, in a slightly shabby way. There are also those who wear it under an elegant coat today.i.
The hooded sweatshirt really began to exist a hundred years ago, more or less. It made an appearance as a piece of clothing for football players but let's take a step back, almost 1000 years.ni.
The first hooded dresses were lee cocolle and i capers: the first worn by monks in the Middle Ages, the second by peasants and by those who, more generally, worked outdoors.
They were wide and warm tunics that had a hood that ended with a long point and was used to shelter in case of rain and strong wind, for the peasants, the monks also used it because it ensured a certain concentration, hiding the face and sight from the others and the distractions of what was around them.o.
In 400 even the nobles began to use it (even then something that was born from the street became a garment of chic, in some sense) who used the long hood rolling it up into a fascinating turban..
In the Scrovegni chapel, in Padua, there is a painting by Giotto, in which a shepherd wore a hood which, as theWall Street Journal, it had an incredibly modern air!
Between the clothes of medieval peasants and thehoodie, the intermediate step was the invention of the sweatshirt: in 1926 theRussel Manufacturing Company, which produced cotton garments for mothers and children, at the request of the owner's son, who played football, began to produce shaved cotton garments (without the fluff, so to speak) that could replace the wool sweaters they wore players and who pinched on the skin. These shaved cotton sweaters became the sweatshirts of the Alabama team and had the classic triangle around the neck, which was used to dry the sweat of the players (in English the sweatshirt is calledama sweatshirt, literally sweat-collecting t-shirt).).
The hooded sweatshirt was then invented in the 30s in New York, by Knikerbocker Knitting Mills -company we know today howChampion- and it was a matter of necessity, because in New York in winter it is really cold and the hood was an excellent shelter, to keep the head and face warm.
From football players to fans, who were also workers who worked outside, it was a short step. Then theChampion began to produce hooded sweatshirts for the training of soldiers and, again for convenience, in the 40s added a kangaroo pocket to the sweatshirts, thela kangaroo pocket (at first the sweatshirts did not even have side pockets).
The fashion of the Alabama team was copied by university football teams all over the USA, which began to put the university crest on sweatshirts, thus making them a distinctive garment: wearing a sweatshirt meant belonging to. It is not easy to imagine why and how girls began to wear the sweatshirts of athletes, even boys who were not football players andl e Champion began to produce sweatshirts for non-athletes as well, making them a piece of clothing for young people.
Fashion didn't take long to grasp this trend: firstVogue in 1967 with a shoot focused on an elegant cashmere sweatshirt, theni Vivienne Westwoodwho had his models paraded wearing a hooded sweatshirt tight like corsets and designed with Victorian prints, made thehoodie a fashion item. And what a fashion!
In the 70s, the hoodies they spread among children, adolescents and rebels of subcultures, those of the street, perhaps because they allowed them to hide their faces. Here they are then increasingly used by Californian skaters, when they went to make theirso flip in the empty pools, or by the writers of the Bronx when they went to draw on the walls, or by the breakdancers of Harlem and Brooklin.
The hooded sweatshirt had become the symbol of an entire culture, of a generation!
Also in the 70s, in 1976 to be precise; Roky Balboa trains in cold Philadelphia with a gray hooded sweatshirti Roky IVit was sold at auction in 2015 for $ 37,500
In the 90s the term was coined hoodie, with the negative meaning associated with subcultures, petty crime, American black kids and poor American and British families and in 2005, in the wake of those who considered the hoodie the garment of difficult kids, a shopping mall in Britain forbade entry to anyone who wore one - even selling them! - and the following year David Cameron, in a speech, invited us to understand how hiding one's face, for some boys, was more than a gesture of defiance, an esto di defense: from insecurities, from misunderstanding, from discrimination.e.
Also in the 90s, the artist David Hammos stageda” In The Hood: a hood cut from onehoodie and nailed to the wall, criticizing the violent actions of the American policemen against the young blacks of the urban suburbs, whom the same policemen persecuted and beat.
Today thehoodies they have also become, in some cases, luxury items: from Chanel to Louis Vuitton, via Off-White and Stussy, they paraded on the most important catwalks, proposing as chic an item of clothing that was born as a counterculture, counter-fashion, with an origin that we at 93GreenStyle espouse and continue to pursue