STREETWEAR:ride, or live a trend?

We had already talked about trends, but we never wanted to ride a fashion in order to sell. Today we talk a lot about "# no-gender" fashion, about "#green" and we are very pleased to see how current these themes that have been part of us since the beginning, such as no-gender thinking and that linked to the environment are the new "musts" of the new generations (the GenZ in particular, of which our whole team is part -n.d.a.-).

As far as gender identification is concerned, if we initially thought of men's / women's lines, we immediately realized that boys and girls (especially these) made no difference, in fact, they had no problem buying garments originally designed as masculine lines. On the contrary!

Here, then, that our collections were immediately rethought as #no-gendereven without giving up some more feminine "quirks".

In making this step, we remained faithful to our sketches, which imagined clothing that was a sort of cross-over between sportwear and streetwear, based - in addition to aesthetic beauty and workmanship - on comfort and practicality. to fluidity.

 

Again: it was our way of understanding practicality that led us to create our Side Packs, trousers in soft fleece with side pockets at thigh height, just like the trouserscargo -that had been announced as a "flashback" for the 2022 trend and which have been confirmed as such.

The large pockets of our Side Packs are presented as black nylon inserts to act as a detachment on simple but impactful colors.

   

We have decided to replicate this style - and we will do it! - also on our CAMO collection, made of fresh cotton and which offers trousers, bomber jackets and long-sleeved, short-sleeved and crop-top jackets. We will never distinguish (we say it in a somewhat "basic" way) between males and females, saying, for example, that purple or orange are women's colors or military green for men.

     

 

As for the "green" trend, then ... or rather earlier, this attitude was born with us: 93GreenStyle, in fact, has always extended its hand to # sustainability. Ever since our #brand was born, we have thought and worked to affiliate with #TREENATION, which plants trees all over the world, while providing a real counterpart to anyone who buys one. We "created" FOREST 93GREENSTYLE, planting a tree for each of the garments we purchased, both in our online shop and in the physical stores that are supporting us (among these "JUMP MILANO", in via Sciesa - area XXII Marzo- in Milan, INSPIRATION GARAGE in Origgio, TIFFANY, in Bergamo ...); we are constantly looking for sustainable materials (we use selected and made in Italy cottons, and we are looking for "bio" and organic fabrics - also recycled - for the development of our future "capsules" and for the brands with which we will begin our future collaborations) .

_____________English version_____________

We had already talked about trends, but never wanted to ride a fashion in order to sell. Today there is a lot of talk about @ no-gender fashion, about #green and we are very pleased to see how current are these theme that have been part of us since the biginning, such as no-gender thought and linked to environment are the new "musts" of the new generations (GenZ in particular, of wich our entire team is part).

As part as gender identification is concerned, if we initially thought of men's / women's line, we immediatly realized that boys and girls (especially these) made no difference, in fatc they had no problem buying garments orginally designed as masculin lines. On the contrary.

Here, then, that our collections were immediately rethought as no-gender even without giving up some more feminin "quirks".

In making this step, we remained faithful to our sketches, wich imagined clothing thatvwas a sort of cross-over between sportwear and streetwear, based - in addiction to aesthetic beauty and workmanship - on comfort and practicality, to fluidity.

Again: was our way of understanding practicality that lead us to create our Side Pack, trousers in soft fleece with side pockets at tight height, just like the cargo trousers - which had been announced as "backfire" for the 2022 trend and has been confirmed .

The large pockets of our Side Pack are presented as black nylon insert to act as a detachment on simpke but impactful colors.

We have decided to replicate this style - and we will do it! - also in our CAMO collection, made of fresh cotton and which offers trousers, bomber jackets and long-sleeved, short-sleeved and crop top jackets.

We will never distinguish (we say this in a somewhat "basic" way) between male and female, saying, for example, that purple or orange are women's colors, or military green for men.

As for the green trend, than ... Or rather earlier, this attitude was born with usb 93GREENSTYLE in fact has always extended his hands to #sustainabilty, ever since our brand was born, we have thought and worked to affiliate to #TREENATION, wich plants trees all over the world while providing a real counterpart to anyone who buys one. We "created" FOREST 93GREENSTYLE planting a tree forveach of the garments we purchased, both in our online shop and physical store that are supporting us (among these JUMP MILANO, INSPIRATION GARAGE, TIFFANY Bergamo ...); we are constantly looking for sustainable materials (we use select and made in Italy cotons, and we are looking for "bio" and organic fabrics - also recycled - for development of our future "capsules" and for the brands with wich we will begin our future collaboration).